Marketing : eine Einführung auf der Grundlage von Case Studies
Gianfranco Walsh; Alexander Deseniss; Thomas Kilian
| Year of publication: |
2013 ; 2., überarb. und erw. Aufl.
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|---|---|
| Authors: | Walsh, Gianfranco ; Deseniss, Alexander ; Kilian, Thomas |
| Publisher: |
Berlin : Springer Gabler |
| Subject: | Marketingtheorie | Marketing theory | Marketing |
| Description of contents: | Table of Contents [gbv.de] ; Description [deposit.dnb.de] ; Description [swbplus.bsz-bw.de] |
| Extent: | XIV, 620 S. Ill., graph. Darst. 24 cm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook ; Fallstudie ; Case study |
| Language: | German |
| Notes: | Literaturverz. S. 583 - 607 |
| ISBN: | 3-642-38040-9 ; 978-3-642-38040-2 ; 978-3-642-38041-9 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010231603