Marketing : eine prozess- und praxisorientierte Einführung
von Peter Runia; Frank Wahl; Olaf Geyer; Christian Thewißen
| Year of publication: |
2005
|
|---|---|
| Authors: | Runia, Peter ; Wahl, Frank ; Geyer, Olaf ; Thewißen, Christian |
| Publisher: |
München : Oldenbourg |
| Subject: | Marketing | Marketingmanagement | Marketing management | Theorie | Theory | Deutschland | Germany | Betriebswirtschaftslehre | Business economics |
| Description of contents: | Table of Contents [swbplus.bsz-bw.de] |
| Extent: | XVI, 270 S graph. Darst 25 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook |
| Language: | German |
| Notes: | Literaturverz. S. [255] - 260 |
| ISBN: | 3-486-57858-8 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002850976