Extent: | XIV, 277 S. graph. Darst. 240 mm x 170 mm |
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Series: | |
Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Lehrbuch ; Textbook |
Language: | German |
Notes: | Frühere Aufl. ISBN 978-3-7910-2215-4 URL- und Literaturverz. S. [259] - 272 |
ISBN: | 978-3-7910-2893-4 |
Classification: | Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003836781