Marketing/entrepreneurship interface : revisited and future directions
Year of publication: |
2007
|
---|---|
Authors: | Hills, Gerald E. ; Hultman, Claes M. ; Hansen, David |
Published in: |
The entrepreneurship - innovation - marketing interface : 2nd symposium, Karlsruhe. - Künzelsau : Swiridoff, ISBN 3-89929-120-4. - 2007, p. 3-34
|
Subject: | Unternehmensgründung | Business start-up | Entrepreneurship | Entrepreneurship approach | Marketingtheorie | Marketing theory |
-
Inversions of service-dominant logic
Vargo, Stephen L., (2014)
-
A dynamic market conceptualization for entrepreneurial marketing : the co-creation of opportunities
Whalen, Peter S., (2016)
-
Special issue: entrepreneurship and macromarketing
Morrish, Sussie C., (2019)
- More ...
-
Entrepreneurial Marketing and University Education
Hills, Gerald E.,
-
Entrepreneurial orientation as the determinant of entrepreneurial marketing behaviors
Kilenthong, Pitsamorn, (2016)
-
Anatomy of competitive advantage : towards a contingency theory of entrepreneurial marketing
Whalen, Peter, (2016)
- More ...