Marketing
Joel R. Evans ; Barry Berman
| Year of publication: |
c 1985 ; 2. ed
|
|---|---|
| Authors: | Evans, Joel R. ; Berman, Barry |
| Publisher: |
New York [u.a.] : Macmillan [u.a.] |
| Subject: | Marktforschung | Market research | Marketingmanagement | Marketing management |
| Extent: | XXVIII, 776, 74 S. : Ill., graph. Darst |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook |
| Language: | English |
| ISBN: | 0-02-334700-7 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000693741