Managing eWOM for hotel performance
Shane Mathews, Catherine Prentice, Alice Tsou, Clinton Weeks, Lisa Tam and Edwina Luck
| Year of publication: |
2022
|
|---|---|
| Authors: | Mathews, Shane ; Prentice, Catherine ; Tsou, Alice ; Weeks, Clinton ; Tam, Lisa ; Luck, Edwina |
| Published in: |
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS. - Abingdon, Oxon : Routledge, Taylor & Francis, ISSN 2163-9167, ZDB-ID 2659000-1. - Vol. 32.2022, 3, p. 331-350
|
| Subject: | e-WOM | marketing communications | marketing performance | marketing strategy | resource-based theory | Online-Marketing | Internet marketing | Marketingmanagement | Marketing management | Hotellerie | Hotel industry | Ressourcenorientierter Ansatz | Resource-based view | Virales Marketing | Viral marketing | Performance-Messung | Performance measurement | Unternehmenserfolg | Firm performance |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/21639159.2020.1808844 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013326459