Marketing extends beyond humans
Year of publication: |
2008
|
---|---|
Authors: | Morwitz, Vicki G. |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 61.2008, 5, p. 544-545
|
Subject: | Tiere | Animals | Konsumentenverhalten | Consumer behaviour |
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