Marketing finance : turning marketing strategies into shareholder value
Keith Ward
| Year of publication: |
2016
|
|---|---|
| Authors: | Ward, Keith |
| Publisher: |
London : Routledge |
| Subject: | Strategisches Management | Strategic management | Marketingmanagement | Marketing management | Shareholder Value | Shareholder value | Betriebliche Finanzwirtschaft | Managerial finance |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | xii, 349 Seiten Illustrationen |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 1-138-14070-8 ; 978-1-138-14070-7 ; 978-0-7506-5770-9 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011484706