Marketing finance : turning marketing strategies into shareholder value
Keith Ward
| Year of publication: |
2004
|
|---|---|
| Authors: | Ward, Keith |
| Publisher: |
Amsterdam : Elsevier Butterworth-Heinemann |
| Subject: | Strategisches Management | Strategic management | Marketingmanagement | Marketing management | Shareholder Value | Shareholder value | Betriebliche Finanzwirtschaft | Managerial finance | Marketingstrategie | Shareholder-Value-Analyse |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | xii, 349 p graph. Darst 24 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes index pbk.. - : £19.99 : Formerly CIP |
| ISBN: | 0-7506-5770-7 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001783114