Marketing for managers
Year of publication: |
2007 ; 5. ed.
|
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Institutions: | Institute of Leadership and Management <London> (contributor) |
Publisher: |
Amsterdam : Elsevier [u.a.] |
Subject: | Marketing | Management |
Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
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Pfeiffer, Werner, (1990)
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Erfolgsursache Marketing : warum marktorientiert geführte Unternehmen erfolgreich sind
Fritz, Wolfgang, (1997)
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Comparative management and marketing : text and readings
Boddewyn, J., (1969)
- More ...
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Pardey, David, (2016)
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Recruiting, selecting and inducting new staff in the workplace
(2017)
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Managing creativity and innovation in the workplace
(2017)
- More ...