Public & nonprofit marketing : readings & cases
Year of publication: |
1990 ; 2. ed.
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Authors: | Lovelock, Christopher H. ; Weinberg, Charles B. |
Publisher: |
South San Francisco, CA : Scientific Press |
Subject: | Soziomarketing |
Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
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Fundraising im Internet : Potentiale - Inhalte - Spenderwünsche
Patolla, Beate, (2005)
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Günther, Edeltraud, (2002)
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Farat, Christoph, (2001)
- More ...
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Marketing for public and nonprofit managers
Lovelock, Christopher H., (1984)
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Implementing a product market strategy : the case of U.S. postal service
Lovelock, Christopher H., (1982)
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The role of marketing in improving postal service effectiveness
Lovelock, Christopher H., (1983)
- More ...