Public & nonprofit marketing : readings & cases
Christopher H. Lovelock ; Charles B. Weinberg
| Year of publication: |
1990 ; 2. ed.
|
|---|---|
| Authors: | Lovelock, Christopher H. ; Weinberg, Charles B. |
| Publisher: |
South San Francisco, CA : Scientific Press |
| Subject: | Soziomarketing |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XV, 360 S. : Ill., graph. Darst., Kt. |
|---|---|
| Type of publication: | Book / Working Paper |
| ISBN: | 0-89426-145-2 |
| Source: |
Persistent link: https://www.econbiz.de/10004192495