Marketing
von Michael Froböse, Manuela Thurm
| Year of publication: |
2016 ; 1. Aufl. 2016
|
|---|---|
| Authors: | Froböse, Michael |
| Other Persons: | Thurm, Manuela (contributor) |
| Publisher: |
Wiesbaden : Springer Gabler |
| Subject: | Marketingmanagement | Marketing management | Marketing |
| Description of contents: | Description [swbplus.bsz-bw.de] |
| Extent: | Online-Ressource (IX, 172 S. 22 Abb, online resource) |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch |
| Language: | German |
| Notes: | Einblick in das Wesen und die Kernaufgaben des MarketingEinblick in die Informationsseite des Marketing -- Einblick in die strategische Marketing-Planung -- Einblick in die operative Marketing-Planung. |
| ISBN: | 978-3-658-05693-3 ; 978-3-658-05692-6 |
| Other identifiers: | 10.1007/978-3-658-05693-3 [DOI] |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014018066