Marketing : Grundlagen - Strategien - Instrumente
Michael Bernecker
| Year of publication: |
2012 ; 1. Aufl.
|
|---|---|
| Authors: | Bernecker, Michael |
| Publisher: |
Bergisch Gladbach : Johanna-Verl. |
| Subject: | Marketing |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | 245 S. Ill., graph. Darst. 230 mm x 260 mm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook |
| Language: | German |
| ISBN: | 978-3-937763-30-9 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009656338