Marketing High‐technology Medical Equipment to Hospitals
Year of publication: |
1993
|
---|---|
Authors: | Polley, Paulette J. ; Shanklin, William L. |
Published in: |
Journal of Business & Industrial Marketing. - MCB UP Ltd, ISSN 2052-1189, ZDB-ID 2019934-X. - Vol. 8.1993, 4, p. 32-42
|
Publisher: |
MCB UP Ltd |
Subject: | Health care | Hospitals | Industrial marketing | Medical products | USA | High technology | Efficiency | Purchasing |
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