Marketing History - Truth and the Evolution of the Professions: A Comparative Study of "Truth in Advertising" and "True and Fair" Financial Statements in North America during the Progressive Era
| Year of publication: |
2000
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| Authors: | Jones, D.G.Brian ; Richardson, Alan J. ; Shearer, Teri |
| Published in: |
Journal of macromarketing : examining the interactions among markets, marketing, and society. - Thousand Oaks, Calif : Sage, ISSN 0276-1467, ZDB-ID 7846538. - Vol. 20.2000, 1, p. 23-35
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