The Myth of the Marketing Revolution
Year of publication: |
2007
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Authors: | Jones, D.G.Brian ; Richardson, Alan J. |
Published in: |
Journal of macromarketing : examining the interactions among markets, marketing, and society. - Thousand Oaks, Calif : Sage, ISSN 0276-1467, ZDB-ID 7846538. - Vol. 27.2007, 1, p. 15-24
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