Marketing horizons: a 1980's perspective : proceedings of the 1980 Academy of Marketing Science (AMS) Annual Conference ; Dallas, Texas, USA, April 30 - May 3, 1980
Venkatakrishna V. Bellur editor, James W. Camerius and Brian G. Gnauck co-editors
| Year of publication: |
2015 ; Reprint from original edition "developments in marketing science", Volume III, edited by Venkatakrishna V. Bellur, James W. Camerius and Brian G. Gnauck
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| Other Persons: | Bellur, Venkatakrishna V. (ed.) |
| Institutions: | Academy of Marketing Science / Annual Conference <1980, Dallas, Tex.> (contributor) |
| Publisher: |
Cham : Springer |
| Subject: | Marketingtheorie | Marketing theory | Marketing |
| Description of contents: | Table of Contents [gbv.de] ; Description [swbplus.bsz-bw.de] |
| Extent: | XVI, 368 S. graph. Darst. |
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| Series: | |
| Conferences: | Academy of Marketing Science (AMS) Annual Conference ; (Dallas, Tex.) : 1980.04.30-05.03 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Konferenzschrift ; Conference proceedings ; Sammelwerk ; Collection of articles of several authors |
| Language: | English |
| ISBN: | 978-3-319-10965-7 ; 978-3-319-10966-4 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011398332