Marketing hype : a new perspective for new product research and introduction
Year of publication: |
1987
|
---|---|
Authors: | Wind, Jerry |
Other Persons: | Mahajan, Vijay (contributor) |
Published in: |
The journal of product innovation management : an international publication of the Product Development & Management Association. - Oxford : Blackwell Publishing, ISSN 0737-6782, ZDB-ID 722136-8. - Vol. 4.1987, 1, p. 43-49
|
Subject: | Marketingmanagement | Marketing management | Innovation |
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