Marketing im E-Business : Online und Offline - der richtige Marketing-Mix
Andreas Preißner
| Year of publication: |
2001
|
|---|---|
| Authors: | Preißner, Andreas |
| Publisher: |
München [u.a.] : Hanser |
| Subject: | Electronic Commerce | Telemarketing | Wettbewerbsstrategie |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | X, 428 S. : Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | German |
| ISBN: | 3-446-21634-0 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004675221