Marketing im E-Business : Online und Offline - der richtige Marketing-Mix
Andreas Preißner
| Year of publication: |
2001
|
|---|---|
| Authors: | Preißner, Andreas |
| Publisher: |
München : Hanser |
| Subject: | Electronic Commerce | E-commerce | Marketingmanagement | Marketing management | Mobile Marketing | Mobile marketing | Telemarketing | Wettbewerbsstrategie |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | X, 428 S. Ill., graph. Darst. 23 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | German |
| Notes: | Literaturverz. S. [419] - 421 |
| ISBN: | 3-446-21634-0 |
| Classification: | Marketing ; Betriebliche Information und Kommunikation |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001550527