Extent: | X, 428 S. Ill., graph. Darst. 23 cm |
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Type of publication: | Book / Working Paper |
Language: | German |
Notes: | Literaturverz. S. [419] - 421 |
ISBN: | 3-446-21634-0 |
Classification: | Marketing ; Betriebliche Information und Kommunikation |
Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001550527