Marketing in a hyper-social world : the Tribalization of business study and characteristics of successful online communities
Edward Moran; Francois Gossieaux
Year of publication: |
2010
|
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Authors: | Moran, Edward ; Gossieaux, François |
Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 219178-7. - Vol. 50.2010, 3, p. 232-239
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Subject: | Social Web | Social web | Beziehungsmarketing | Relationship marketing | Online-Marketing | Internet marketing | Erfolgsfaktor | Success factor |
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