Marketing in an identity-threatened world : consumer coping strategies and indulgent consumption
Year of publication: |
2023
|
---|---|
Authors: | Nikolova, Hristina |
Published in: |
Psychology & marketing. - New York, NY : Wiley Interscience, ISSN 1520-6793, ZDB-ID 2002068-5. - Vol. 40.2023, 2, p. 408-426
|
Subject: | consumption | coping strategies | identity threat | identity-based marketing | indulgence | Konsumentenverhalten | Consumer behaviour | Coping-Strategie | Coping strategy | Persönlichkeitspsychologie | Personality psychology | Privater Konsum | Private consumption |
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