Marketing in an interactive world : the evolving nature of communication processes using social media
Year of publication: |
2014
|
---|---|
Authors: | Sasser, Sheila L. ; Kilgour, Mark ; Hollebeek, Linda D. |
Published in: |
Harnessing the power of social media and web analytics. - Hershey, Pa. : Information Science Reference, ISBN 978-1-4666-5194-4. - 2014, p. 29-52
|
Subject: | Marketingmanagement | Marketing management | Online-Marketing | Internet marketing | Social Web | Social web |
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