Marketing in higher education : a comparative analysis of the Brazil and Portuguese cases
Year of publication: |
2012
|
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Authors: | Mainardes, Emerson Wagner ; Alves, Helena ; Raposo, Mário ; Souza Domingues, Maria José Carvalho de |
Published in: |
International review on public and non-profit marketing. - Berlin : Springer, ISSN 1865-1992, ZDB-ID 2423129-0. - Vol. 9.2012, 1, p. 43-63
|
Subject: | Hochschule | Higher education institution | Dienstleistungsmarketing | Services marketing | Marketingmanagement | Marketing management | Vergleich | Comparison | Portugal | Brasilien | Brazil |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Notes: | Systemvoraussetzung: Acrobat Reader |
Other identifiers: | 10.1007/s12208-011-0077-6 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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