Marketing of an academic program : case study of an engineering program
Year of publication: |
2021
|
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Authors: | Kuzior, Aleksandra ; Grebski, Michalene ; Grebski, Wes |
Published in: |
Marketing i menedžment innovacij : m&mi. - Sumy : [Verlag nicht ermittelbar], ISSN 2227-6718, ZDB-ID 2647971-0. - 2021, 1, p. 56-64
|
Subject: | higher education | marketing communication | marketing mix | marketing strategy | relationship mareting | service marketing | Marketingmanagement | Marketing management | Hochschule | Higher education institution | Dienstleistungsmarketing | Services marketing | Beziehungsmarketing | Relationship marketing |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Other identifiers: | 10.21272/mmi.2021.1-05 [DOI] hdl:11159/6769 [Handle] |
Source: | ECONIS - Online Catalogue of the ZBW |
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