Marketing in private and public nonprofit organizations : perspectives and illustrations
Year of publication: |
1977
|
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Other Persons: | Gaedeke, Ralph M. (ed.) |
Publisher: |
Santa Monica, Calif. : Goodyear Publ. Co. |
Subject: | Absatz | Organisation | Vereinigte Staaten | Nonprofit-Organisation | Nonprofit organization | Theorie | Theory | Marketing |
Description of contents: | Table of Contents [external.dandelon.com] |
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Public and nonprofit marketing : cases and readings
Lovelock, Christopher H., (1984)
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Hasitschka, Werner, (1982)
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Rothschild, Michael L., (1981)
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Gaedeke, Ralph Mortimer, (1991)
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Consumerism. Viewpoints from business, government, and the public interest
Gaedeke, Ralph M., (1972)
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Tootelian, Dennis H., (2016)
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