Marketing in publishing
Patrick Forsyth with Robin Birn
| Year of publication: |
1997
|
|---|---|
| Authors: | Forsyth, Patrick ; Birn, Robin |
| Publisher: |
London [u.a.] : Routledge |
| Subject: | Verlag | Buchmarkt | Marketing |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XV, 154 S. : graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes index |
| ISBN: | 0-415-15133-3 ; 0-415-15134-1 |
| Classification: | Marketing ; Buchhandel |
| Source: |
Persistent link: https://www.econbiz.de/10004377276