Marketing in small firms : the case of Slovenia
Year of publication: |
2014
|
---|---|
Authors: | Bodlaj, Mateja ; Rojšek, Iča |
Published in: |
Economic and business review : EBR. - Ljubljana : Economic & Business Review, ISSN 2335-4216, ZDB-ID 2406428-2. - Vol. 16.2014, 2, p. 101-119
|
Subject: | small firms marketing | marketing planning | qualitative study | KMU | SME | Slowenien | Slovenia | Marketingmanagement | Marketing management | Marketing |
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