Strategic marketing in Chinese manufacturing companies
Year of publication: |
2008
|
---|---|
Authors: | Huan, Guo ; Brooksbank, Roger ; Taylor, David ; Babbis, Patrycia |
Published in: |
Asia Pacific journal of marketing and logistics. - Bingley : Emerald Group Publishing Limited, ISSN 1355-5855, ZDB-ID 1174740-7. - Vol. 20.2008, 3, p. 276-288
|
Subject: | Marketingmanagement | Marketing management | Wettbewerbsstrategie | Competitive strategy | Industrie | Manufacturing industries | China |
-
Achieving superior financial performance in China : differentiation, cost leadership, or both?
Li, Caroline Bingxin, (2008)
-
Müller, Nicolaus, (1995)
-
Procesy konkurencyjne a strategie produktowo-rynkowe przedsiębiorstw produkcyjnych
Taranko, Teresa, (2010)
- More ...
-
Strategic marketing in Chinese manufacturing companies
Huan, Guo, (2008)
-
Brooksbank, Roger, (2008)
-
Strategic marketing in New Zealand companies
Brooksbank, Roger, (2010)
- More ...