The findability formula : the easy, non-technical approach to search engine marketing
Heather Lutze
| Year of publication: |
c2009
|
|---|---|
| Authors: | Lutze, Heather |
| Publisher: |
Hoboken, NJ : Wiley |
| Subject: | Online-Marketing | Internet marketing | Suchmaschine | Search engine | Marketingmanagement | Marketing management |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XXXII, 255 S. graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Ratgeber ; Guidebook |
| Language: | English |
| Notes: | Includes bibliographical references and index IntroductionAbout the author -- The basics -- First things first -- How people search, shop, and buy online -- The art of the keyword -- Keyword alignment on the path to purchase -- The keyword discovery process -- Grouping and themeing to complete the keyword list -- Location, location, location -- Seasonality -- Writing your ad text -- After the click -- Bidding and budgeting -- Account deployment -- The care and feeding of your search engine marketing campaign -- Hiring help -- SEO-search engine optimization. 0902 |
| ISBN: | 978-0-470-42090-4 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003750172