Marketing in the Age of Intelligence: The Case for Control
Year of publication: |
1991
|
---|---|
Authors: | Anderson, Wilton Thomas ; Hoyer, Wayne D. |
Published in: |
European Journal of Marketing. - MCB UP Ltd, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 25.1991, 8, p. 32-54
|
Publisher: |
MCB UP Ltd |
Subject: | Environment | Management control | Management information | Management philosophy | Marketing management |
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