Marketing and information technology : the strategy, application and implementation of IT in marketing
John O'Connor ; Eamonn Galvin
| Year of publication: |
1997
|
|---|---|
| Authors: | O'Connor, John ; Galvin, Eamonn |
| Publisher: |
London [u.a.] : Pitman |
| Subject: | Marketingmanagement | Informationstechnik | Managementinformationssystem |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XII, 289 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Notes: | Includes bibliographical references and index |
| ISBN: | 0-273-62644-2 |
| Classification: | Betriebliche Information und Kommunikation ; Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004347381