Marketing information and marketing intelligence for customer insights
Pratap Chandra Mandal
| Year of publication: |
2022
|
|---|---|
| Authors: | Mandal, Pratap Chandra |
| Published in: |
International journal of business excellence : IJBEX. - Genève [u.a.] : Inderscience Enterprises, ISSN 1756-0055, ZDB-ID 2471986-9. - Vol. 28.2022, 1, p. 18-31
|
| Subject: | business environment | customer insights | customer reviews | expert opinion | internal data | internet | networking | qualitative techniques | Marktforschung | Market research | Beziehungsmarketing | Relationship marketing | Internet |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJBEX.2022.125766 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014234566