The myth of marketing in banking : Are bankers practicing what they preach?
| Year of publication: |
1967
|
|---|---|
| Authors: | Brien, Richard H. ; Stafford, James E. |
| Published in: |
Business Horizons. - Elsevier, ISSN 0007-6813. - Vol. 10.1967, 1, p. 71-78
|
| Publisher: |
Elsevier |