Marketing initiatives for sustainable educational development

Purnendu Tripathi and Siran Mukerji, editors.

"This book presents, analyzes, shares, and collaborates ideas, experiences, research studies, and cases on the advancements and innovations in technology and educational marketing. It explores the uses of technology and marketing management for sustainable educational development"--

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Year of publication:	2018
Other Persons:	Tripathi, Purnendu (ed.) ; Mukerji, Siran (ed.)
Publisher:	Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : IGI Global

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Extent:	1 Online-Ressource(19 PDFs (xviii, 340 pages))
Type of publication:	Book / Working Paper
Language:	English
ISBN:	978-1-5225-5674-9 ; 978-1-5225-5673-2
Other identifiers:	10.4018/978-1-5225-5673-2 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10012393853