Marketing innovation : a systematic review
Year of publication: |
2020
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Authors: | Purchase, Sharon ; Volery, Thierry |
Published in: |
Journal of marketing management : JMM ; journal of the Academy of Marketing. - Abingdon [u.a.] : Routledge, Taylor & Francis Group, ISSN 1472-1376, ZDB-ID 2067949-X. - Vol. 36.2020, 9/10, p. 763-793
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Subject: | innovation | Marketing innovation | marketing strategy | new marketing processes | systematic review | Innovation | Marketingmanagement | Marketing management | Bibliometrie | Bibliometrics | Marketing |
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