Marketing innovation : the unheralded innovation vehicle to sustained competitive advantage
Year of publication: |
2010
|
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Authors: | Tinoco, Janet K. |
Published in: |
International journal of sustainable strategic management. - Genève : Inderscience Enterprises Ltd., ISSN 1753-3600, ZDB-ID 2442516-3. - Vol. 2.2010, 2, p. 168-183
|
Subject: | Marketing | Innovation | Wettbewerbsvorteil | Competitive advantage | Nachhaltigkeit | Sustainability |
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