Marketing intelligence and small firms' performance : the role of entrepreneurial alertness and effectuation
Masoud Karami and Mokter Hossain
| Year of publication: |
2024
|
|---|---|
| Authors: | Karami, Masoud ; Hossain, Mokter |
| Published in: |
Marketing intelligence & planning. - Bingley : Emerald, ISSN 1758-8049, ZDB-ID 2023533-1. - Vol. 42.2024, 1, p. 168-189
|
| Subject: | Effectuation | Entrepreneurial alertness | Market opportunities | Performance | Small firms | Entrepreneurship | Entrepreneurship approach | KMU | SME | Unternehmensgründung | Business start-up | Unternehmenserfolg | Firm performance |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/MIP-08-2023-0406 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014469247