Marketing knowledge management : managing knowledge in market oriented companies
Gabriele Troilo
| Year of publication: |
2006
|
|---|---|
| Authors: | Troilo, Gabriele |
| Publisher: |
Cheltenham [u.a.] : Elgar |
| Subject: | Marketing | Wissensmanagement | Knowledge management | IT-gestütztes Marketing | Computer-assisted marketing | Informationsmanagement |
| Description of contents: | Table of Contents [gbv.de] ; Table of Contents [loc.gov] |
| Extent: | XVII, 193 S. graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references and index Market orientation and organizational knowledge -- Organizational knowledge and marketing knowledge -- Marketing knowledge : a model for management -- The emersion of marketing knowledge -- The generation of marketing knowledge -- The sharing and use of marketing knowledge -- Conclusion--A marketing knowledge management strategy and new roles for the marketing function 0612 |
| ISBN: | 1-84542-907-9 ; 978-1-84542-907-2 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003321116