Marketing-Kommunikation
von Harald Vergossen
| Year of publication: |
2004
|
|---|---|
| Authors: | Vergossen, Harald |
| Publisher: |
Ludwigshafen (Rhein) : Kiehl |
| Subject: | Unternehmen | Marketing | Kommunikationsstrategie | Kommunikationsmodell | Kommunikation |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | 418 S graph. Darst 23 cm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | German |
| Notes: | Literaturangaben Pb. : EUR 28.00 |
| ISBN: | 978-3-470-54291-1 ; 3-470-54291-0 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002135564