Marketing & Konsum : Theorie und Praxis von der Industrialisierung bis ins 21. Jahrhundert
Ursula Hansen; Matthias Bode
| Alternative title: | Marketing und Konsum |
|---|---|
| Year of publication: |
1999
|
| Authors: | Hansen, Ursula ; Bode, Matthias |
| Publisher: |
München : Vahlen |
| Subject: | Marketing | Konsumentenverhalten | Consumer behaviour | Marketingtheorie | Marketing theory | Geschichte | History | Deutschland | Germany | Popsong |
| Description of contents: | Table of Contents [external.dandelon.com] |
| Extent: | XIV, 542 S. Ill., graph. Darst. 1 CD (12 cm) 28 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Anthologie ; Bibliografie enthalten ; Bibliography included ; CD-ROM, DVD |
| Language: | German |
| Notes: | Literaturverz. S. 469 - 530 |
| ISBN: | 3-8006-2277-7 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000677514