Marketing
ed. by Nick Lee ...
| Year of publication: |
2014 ; 3. ed.
|
|---|---|
| Other Persons: | Lee, Nick (contributor) ; Cooper, Cary (contributor) |
| Published in: |
Wiley encyclopedia of management ; Vol. 9
|
| Publisher: |
Chichester, West Sussex : Wiley |
| Subject: | Marketing |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XXX, 595 S. graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Wörterbuch ; Nachschlagewerk ; Reference book |
| Language: | English |
| Classification: | Betriebswirtschaft: Allgemeines ; Unternehmensführung ; Betriebliches Rechnungswesen |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010414345