Marketing : Märkte schaffen, erobern und beherrschen
Alternative title: | Kotler on marketing <dt.> |
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Year of publication: |
1999
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Authors: | Kotler, Philip |
Other Persons: | Bangert, Astrid (contributor) ; Bersch, Roland (contributor) |
Publisher: |
München : Econ-Verl. |
Subject: | Marketing |
Description of contents: | Table of Contents [d-nb.info] |
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Perspectives on consumer choice : from behavior to action, from action to agency
Foxall, Gordon R., (2016)
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Pfeiffer, Werner, (1990)
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Böhler, Heymo, (1992)
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Vorsprung durch Wissen : wie freier Informationsfluss Unternehmen revolutioniert
Botkin, James W., (2000)
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Philip Kotler's contributions to marketing theory and practice
Kotler, Philip, (2011)
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Kotler, Philip, (1993)
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