Marketing : Märkte schaffen, erobern und beherrschen
Philip Kotler. Aus dem Amerikan. übers. von Astrid Bangert und Roland Bersch
| Alternative title: | Kotler on marketing <dt.> |
|---|---|
| Year of publication: |
1999
|
| Authors: | Kotler, Philip |
| Other Persons: | Bangert, Astrid (contributor) ; Bersch, Roland (contributor) |
| Publisher: |
München : Econ-Verl. |
| Subject: | Marketing |
| Description of contents: | Table of Contents [d-nb.info] |
| Extent: | 287 S graph. Darst 25 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | German |
| Notes: | Literaturverz. S. 278 - 283 |
| ISBN: | 3-430-15664-5 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001404192