Marketing made simple
Geoff Lancaster & Paul Reynolds
| Year of publication: |
2002
|
|---|---|
| Authors: | Lancaster, Geoffrey ; Reynolds, Paul |
| Publisher: |
Oxford [u.a.] : Made Simple |
| Subject: | Marketing | Case studies |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | VIII, 261 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references and index |
| ISBN: | 0-7506-4771-X |
| Source: |
Persistent link: https://www.econbiz.de/10004777398