Marketing made simple
Year of publication: |
2002
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Authors: | Lancaster, Geoffrey ; Reynolds, Paul |
Publisher: |
Oxford [u.a.] : Made Simple |
Subject: | Marketing | Case studies |
Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
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The role of digital channels in industrial marketing communications
Karjaluoto, Heikki, (2015)
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Dynamic marketing capabilities in intercultural environment
Mitręga, Maciej, (2020)
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Mikhael, M., (2008)
- More ...
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Lancaster, Geoffrey, (2004)
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The importance of correctly defining entrepreneurship when studying marketing in the context of SMEs
Lancaster, Geoffrey, (2001)
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Lancaster, Geoffrey, (2001)
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