Marketing management : a customer-oriented approach
Kenneth E. Clow; Donald Baack
| Year of publication: |
2010
|
|---|---|
| Authors: | Clow, Kenneth E. ; Baack, Donald |
| Publisher: |
Los Angeles, Calif. [u.a.] : Sage |
| Subject: | Marketing | Management | Beziehungsmarketing | Relationship marketing | KMU | SME | Marketingmanagement | Kundenmanagement |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XXVIII, 537 S. Ill. 28 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook |
| Language: | English |
| Notes: | Includes bibliographical references and index The nature of marketing management -- Market analysis -- Scooping up success -- Data warehousing : majestic mountain ski resort -- Building a customer-oriented marketing department : the new boss -- Customer acquisition strategies and tactics : lenscrafters -- Pricing : that's how the cookie crumbles -- Advertising, alternative, and direct marketing : wild West rodeo -- Sales promotions. |
| ISBN: | 1-4129-6312-5 ; 978-1-4129-6312-1 |
| Classification: | Marketing ; Unternehmensführung |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013547660