Marketing management : a planning approach
G. David Hughes
| Year of publication: |
1978
|
|---|---|
| Authors: | Hughes, George David |
| Publisher: |
Reading, Mass. [u.a.] : Addison-Wesley |
| Subject: | Marketingmanagement |
| Extent: | XXVIII, 576 S. : Ill., graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| ISBN: | 0-201-03057-8 |
| Source: |
Persistent link: https://www.econbiz.de/10004389131