Marketing management : a planning approach
G. David Hughes
| Year of publication: |
1978
|
|---|---|
| Authors: | Hughes, George David ; Hughes, G. David |
| Publisher: |
Reading, Mass. [u.a.] : Addison-Wesley |
| Subject: | Betriebswirtschaftliche Einführungsschriften | Vereinigte Staaten | Absatz | Absatzpolitik | Marketingmanagement | Marketing management | Marketing |
| Extent: | XXVIII, 576 S. Ill., graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Literaturangaben Includes references and index |
| ISBN: | 0-201-03057-8 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000049887