Marketing management : a relationship approach
Svend Hollensen
| Year of publication: |
2002
|
|---|---|
| Authors: | Hollensen, Svend |
| Publisher: |
Harlow [u.a.] : Financial Times Prentice Hall |
| Subject: | Welt | World | Marketingmanagement | Marketing management | Lieferantenmanagement | Supplier relationship management | Beziehungsmarketing | Relationship marketing | Marketing |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XXVI, 787 S Ill., graph. Darst 25cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-273-64378-9 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001653664