Marketing management : a relationship approach
Svend Hollensen
| Year of publication: |
2015 ; 3. ed.
|
|---|---|
| Authors: | Hollensen, Svend |
| Publisher: |
Harlow [u.a.] : Pearson |
| Subject: | Marketingmanagement | Marketing management | Beziehungsmarketing | Relationship marketing |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XXXV, 683 S Ill., graph. Darst |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook ; Glossar enthalten ; Glossary included ; Fallstudie ; Case study |
| Language: | English |
| ISBN: | 978-0-273-77885-1 ; 978-0-273-77888-2$So ; 978-0-273-79485-1$So ; 978-0-273-77888-2 ; 978-0-273-77885-1 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010426428