Marketing management : an international perspective
ed. by Kamran Kashani ...
| Year of publication: |
1999
|
|---|---|
| Other Persons: | Kashani, Kamran (contributor) |
| Publisher: |
Basingstoke, Hampshire [u.a.] : Macmillan Business |
| Subject: | Internationales Marketing | International marketing | Marketingmanagement | Marketing management | Multinationales Unternehmen | Transnational corporation | Welt | World | Fallstudiensammlung |
| Description of contents: | Table of Contents [gbv.de] ; Description [loc.gov] ; Description [loc.gov] |
| Extent: | XVII, 487 S graph. Darst 25 cm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Fallstudiensammlung |
| Language: | English |
| Notes: | Includes bibliographical references £19.99 |
| ISBN: | 0-333-75007-1 ; 0-333-75008-X |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001425910